Written By: Paul Slomski

The NBA premiered a new format for their All-Star game this weekend in Chicago and not only did it reengage fans and create excitement for its players, but it also incorporated select Chicago charities that benefited greatly from the outcome of each quarter.

NBA All-Star team captains, LeBron James of the Los Angeles Lakers and Giannis Antetokounmpo of the Milwaukee Bucks each chose a Chicago charity their team would play for and the new format made every quarter count for their respective teams and charitable organizations.

At the conclusion of each of the first three quarters, the leading team was awarded $100,000 for their chosen charity. The team that reached the Final Target Score (24 in honor of Kobe Bryant) first in the fourth and final quarter won an additional $200,000 for their charity.

Team LeBron ended up winning two three quarters, including the coveted 4th and secured $400,000 for Chicago Scholars.

Team Giannis won the second quarter and earned $100,000 for After School Matters.

In total, more than $1 million will be invested in local organizations from events that took place during NBA All-Star 2020 week through NBA Cares community outreach efforts.

The NBA continues to evolve, growing its fan base, revenue and worldwide appeal.  Much of this success can be attributed for forward-thinking NBA Commissioner Adam Silver.  Other professional leagues can take note, what took place in Chicago from Wednesday, February 12 and culminating with the game on Sunday, was extraordinary in terms of community involvement and providing opportunities for kids from all walks of life.

Chicago remains a hotbed for basketball talent at the high school level, but these efforts went beyond just funding to support some local youth basketball programs.  This was a well-thought-out plan that invests in the next generation of scholars, artists, athletes, and leaders. Well done!

Chicago Scholars Mission

We uniquely select, train, and mentor academically ambitious students from under-resourced communities to complete college and become the next generation of leaders who will transform their neighborhoods and our city.

After School Matters Mission

We are committed to providing opportunities for all Chicago teens—inclusive of learning styles, abilities, or needs. We believe all young people can benefit from the mentorship, skill-building, and exploration that happens in our programs.

By providing accommodations that break down barriers to entry and offering programs designed specifically for diverse learners, we are able to expand our reach and include more teens in our life-changing programs.

Featured Image: CBS Chicago
Comments are closed.

Check Also

Charlotte Hornets Players to Keep an Eye On Against the Orlando Magic

When the Charlotte Hornets (15-46) match up against the Orlando Magic (35-26) this Tuesday…