Cameo’s quirky proposition to connect fans directly to celebrities has allowed athletes to make an extra buck to fuel their lavish lifestyles! investigates which athletes charge the most on Cameo, an app that has a $1 billion valuation.

With over 8000 sports celebs available for personalized shoutouts, key findings include:

  • Former Olympian Caitlyn Jenner is the most expensive person on Cameo, charging $2500 per shoutout
  • Four out of the top 10 most expensive athletes are NFL players
  • Football, basketball, baseball, boxing, and soccer celebs are the top 5 most expensive sports
  • NFL players are the most prominent – with 2262 sports stars listed on the marketplace
  • NBA players from the Detroit Pistons have the highest costs per video – almost $300 on average

The Biggest Athletes and Sports of Cameo – How Much Do They Cash In?


The 10 Most Expensive Sports Stars Cameo Shout-Outs that Money Can Buy

There are more than 8000+ sports celebrities offering personal shoutouts on the platform. Former Olympian Caitlyn Jenner is the most expensive sports star asking for a cool $2500 per video.

NFL players make up four out of ten most expensive celebs, as well as two NBA pros.

NameBioCost per video
Caitlyn JennerTV personality and Olympian$2500
Avram GrantIsraeli Soccer Manager$1000
Dan Hooker aka HangmanNew Zealand UFC Fighter$1000
Josh NormanNFL All-Pro Cornerback$1000
Michael BeasleyNBA Basketball Player$1000
Pierre GarconNFL Wide Receiver$1000
Sean PaytonNFL Head Coach – New Orleans Saints$1000
Tony AllenNBA Champion$1000
Tyreek HillNFL Wide Receiver – Kansas City Chiefs$1000
Lachlan MortonProfessional Road Racing Cyclist$1000

Which Sports Charge Fans the Most?

Football, basketball, and baseball have the most prominent presence on Cameo, as well as charging fans the most on average per video.

Coming in cheapest are track and field, cricket, and rugby stars who only ask for $50-60 per video on average.

CategoryAvg. cost per videoNumber of athletes
Track and field$6015

NFL Teams Are Earning Big Bucks

There are a massive 2262 football pros offering personalized messages, though fans of the Chicago Bears, New England Patriots, and New York Giants have the most players to choose from.

New Orleans Saints, Dallas Cowboys, and Philadelphia Eagles fans should expect to cash out the most per video.


Methodology found the data for this research – both prices per video and the number of athletes for each sport – from

All numbers are correct as of March 2021.

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