New research from Betway has revealed which NFL players have experienced the fastest growth in fans online over the last year.

By analyzing follower growth on Instagram over the last 12 months, Josh Allen was revealed to have had the biggest jump in followers, with a huge growth of 50.24%.

The reigning Super Bowl champion, Aaron Donald, had the second-highest growth in Instagram followers, with a staggering 46.17% growth over the past year.

Photo: USA Today

Having a strong online presence on social media channels has become an extremely important factor for the modern NFL player, with platforms such as Instagram providing great opportunities for players to communicate directly with their fans and create an online community.

The best way of measuring online communities and fanbases is through one metric: followers. By looking at how follower counts are growing, we can get an insight into which player’s online fanbase is growing the fastest.

To discover this, Betway analyzed the growth in followers of the top 25 players in the NFL in 2021 Instagram accounts over the past year and ranked them in order to reveal which fanbases are growing the fastest.

The following table ranks the top 25 players in the NFL in 2021 based on the yearly growth in followers (%):

RankNameUsernameTeam% yearly growth
1Josh Allen@joshallenqbBuffalo Bills50.24%
2Aaron Donald@aarondonald99LA Rams46.17%
3Davante Adams@taeadamsGreen Bay Packers40.60%
4Tom Brady@tombradyTampa Bay Buccaneers26.75%
5Myles Garrett@flash_garrettCincinnati Bengals26.12%
6Fred Warner@fred_warnerSan Francisco 49ers24.84%
7Jalen Ramsey@jalenramseyBaltimore Ravens22.50%
8Aaron Rodgers@aaronrodgers12Green Bay Packers22.00%
9Budda Baker@buddab32Arizona Cardinals19.03%
10Xavien Howard@iamxavienhowardMiami Dolphins17.54%
11Stefon Diggs@stefondiggsBuffalo Bills15.64%
12Tyreek Hill@cheetahKansas City Chiefs12.95%
13T.J. Watt@tjwatt90Pittsburgh Steelers11.89%
14Lamar Jackson@new_era8Baltimore Ravens11.33%
15Travis Kelce@killatravKansas City Chiefs9.87%
16Russell Wilson@dangerusswilsonSeattle Seahawks8.81%
17Patrick Mahomes@patrickmahomesKansas City Chiefs8.56%
18Bobby Wagner@bwagzSeattle Seahawks7.83%
19Derrick Henry@last_king_2Tennessee Titans7.32%
20Dalvin Cook@dalvincookMinnesota Vikings6.65%
21DeAndre Hopkins@deandrehopkinsArizona Cardinals4.76%
22Alvin Kamara@alvinkamaraNew Orleans Saints3.16%
23DK Metcalf@dkm14Seattle Seahawks3.09%
24Deshaun Watson@deshaunwatsonHouston Texans-0.88%
25Khalil Mack@fiftydeuceLA Chargers-2.83%

After a spectacular season with the Buffalo Bills, Josh Allen claims the number one spot as the hottest player on the ‘gram among the top 25 players last year, with his follower count growing by 50.24% over the past year. Aaron Donald comes in at second place after winning the Superbowl with the Rams with a  growth of 46.17%, and Davante Adams comes in at third with a growth of 40.60%.

On the other hand, Alvin Kamara of the New Orleans Saints and DK Metcalf from the Seahawks actually lost followers over the last year, with the players’ follower counts experiencing a 0.88% and a 2.83% drop in followers, respectfully.


Betway analyzed the follower counts on Instagram for the top 25 NFL players in 2021 over the last 12 months. Data are accurate as of 28th June 2022.

Featured Image: USA Today
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